Our Story

About Us

Goodnight G is more than just a brand—it’s a story of family, nostalgia, and a love for timeless quality.

It all started with a pair of 30-year-old pyjamas, carefully preserved and passed down through our family. Those pyjamas, soft and well-loved, inspired us to create something just as special for today’s little ones.

As a mother and daughter duo, we bring together our shared passion for design, craftsmanship, and sustainability. My mother, who studied fashion design before moving into interior design, has always had an eye for textiles, patterns, and timeless style. I, on the other hand, come from a background in interior design and event production management, where attention to detail and thoughtful curation are at the heart of everything I do. Together, we decided to turn our love for beautiful, well-made things into a brand that celebrates slow fashion and conscious living.

At Goodnight G, we use reused cotton from India, giving second life to high-quality materials. Each piece is hand-printed using traditional block printing techniques, making every design unique. Most importantly, our fabrics are ASO-free, meaning they’re free from harmful chemicals—because we believe in keeping things as natural and safe as possible for little dreamers.

From our family to yours, we hope our pyjamas bring comfort, warmth, and a little bit of magic to bedtime.

Sweet dreams,
Caroline & Agathe
Goodnight G